![]() furniture collection ships roughly four to six weeks after purchase. Priced from $345 to $1,695, each piece from the Rifle Paper Co. “We have always dreamed of designing a furniture collection and think it is a wonderful way to bring color, art and beauty to your space.” into their spaces in other ways,” says Rifle co-founder and CCO Anna Bond, the woman behind all those stunning hand-painted illustrations. “As we have expanded our home division with rugs, wallpaper, pillows and home decor, our customers have been eager to bring Rifle Paper Co. Today the online stationery company introduced its own furniture collection, a line of 15 pieces (for now!) including beds, ottomans and chairs galore that are available in 12 of the brand’s signature prints - think florals ranging from bold to sweet, sophisticated peacocks and even one moody motif featuring tigers and deer, all of which are awash in Rifle’s distinctive color palette. If you know and love Rifle Paper Co.’s lineup of whimsical, hand-painted illustrations adorning everything from notebooks and greeting cards to headbands and candles, well, you’re in for a treat. “Our roots are in stationery, but we have been embraced as so much more, and we look forward to continuing to expand our lifestyle story.Your CNN account Log in to your CNN account “Our goal is to foster lifelong customers and develop high-quality products and partnerships with like-minded companies, so the hope is that as our customer grows and evolves, the brand will grow alongside them,” says Whalen. sustain an image as recognizable as theirs in a trend-driven culture? ![]() One challenge any brand faces in 2018-especially a rapidly growing one-is the question of longevity. A successful partnership is the perfect blend of our design capabilities and brand strength with another company’s product strength.” “Knowing the level of quality in product and experience that our customers have come to expect from us, we make sure we find a partner that aligns with that. “We consider whether we have the internal know-how to manufacture and distribute ourselves, or whether we would be better served through a partnership with someone who has expertise, capability and credibility in the space,” explains Whalen. With the new president’s direction, Rifle Paper Co.’s growth will be highly deliberate and strategic and will aim to preserve the brand’s current high-quality standards. launched its rug and pillow collection with Loloi at High Point Market in October. Once we identify a product we want to explore, we make sure we can offer something unique in the space and that we have permission from our customers to enter the category.” “That said, when we decide to launch a new product it is an extremely considered process. “The uniqueness of our products and design stands out and its widely appreciated aesthetic invites interaction,” says Whalen. While the possibilities for the brand’s widely recognizable rosebud print is endless, the company is focused on industries that align most with its current customer base. is now exploring opportunities within fabric, furniture, bedding and tabletop categories, as well as considering tapping into travel, hospitality and accessories. This was reinforced by our recent rugs and pillow launch with Loloi which received an overwhelmingly positive response both within the industry as well as from our customer.” “We know home is the top category on her list in terms of where she would like to see more from us. “All of this information is allowing us to make more informed decisions about our growth strategies across product, distribution and marketing,” says Whalen, who previously worked at lifestyle brands Kate Spade and Draper James. With more than 10,000 responses, the company was able to gain insight into which areas its buyer (generally dubbed “she” or “her”) was most interested in seeing the brand expand. Upon stepping into the role earlier this year, Whalen conducted a sweeping customer survey to learn more about the Rifle Paper Co.
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